Portfolio
MENAUL SCHOOL “BELONG”
WINNER 2018 AMERICAN ADVERTISING AWARD
Directed and produced these ADDY Award-winning spots for Menaul School’s brilliant WORLD SMART Campaign created by 
Advertising.
MENAUL SCHOOL “BRIDGE”
WINNER 2018 AMERICAN ADVERTISING AWARD
Directed and produced these ADDY Award-winning spots for Menaul School’s brilliant WORLD SMART Campaign created by Advertising.
MENAUL SCHOOL “WORLDSMART”
WINNER 2018 AMERICAN ADVERTISING AWARD
Directed and produced these ADDY Award-winning spots for Menaul School’s brilliant WORLD SMART Campaign created by Advertising.
ARCA “EMPLOYMENT” 
WINNER 2019 AMERICAN ADVERTISING AWARD
WINNER 2019 AMERICAN ADVERTISING JUDGES’ CHOICE AWARD
ARCA “ENCHILADAS”
Jeanne and the guys head to the grocery store and shop for ingredients to make enchiladas! ARCA is a private not-for-profit organization opening doors for children and adults with intellectual and developmental disabilities to live great lives.
GLOBAL WARMING EXPRESS “Time for a Change”
WINNER 2019 AMERICAN ADVERTISING AWARD
22 PUSH-UP CHALLENGE
Bernalillo County Fire and Sherrif’s Departments accept Albuquerque Fire Department’s 22 Pushup Challenge and extend it to Los Angeles County Fire and Police Departments. Sweeping the nation, this challenge brings awareness to PTSD and the devastatingly high rate of suicide amongst our United States military veterans.
ARCA “60th ANNIVERSARY”
ARCA was celebrating its 60th Anniversary and had just received a gift of five lots in the beautiful gated community of Diamond Tail Estates. The proceeds from the sale of the property were designated to ARCA’s Endowment. The purpose of the PSA was to reflect on the past 60 years and imagine the opportunities a strong endowment would offer future generations of infants through seniors with intellectual, developmental and cognitive disabilities.
ARCA “HOLIDAY”
WINNER 2014 AMERICAN ADVERTISING AWARD
WINNER 2014 ALBUQUERQUE 30 AWARD
The “ALBUQUERQUE 30” is awarded to the top 30 creative works in all areas of advertising.
ARCA “WORKERS”
WINNER 2014 AMERICAN ADVERTISING AWARD
WINNER 2014 ALBUQUERQUE 30 AWARD
The “ALBUQUERQUE 30” is awarded to the top 30 creative works in all areas of advertising.
“THAT’S MY JOB – FIRE FIGHTERS”
WINNER 2012 AMERICAN ADVERTISING AWARD
“Whether in business, arts or political messaging, Lora possesses an innate ability to know what the public wants and has the talent to deliver a sincere and genuine message as if it were her very own.”
– Diego Arencón, Executive Policy Advisor for Labor Relations, Office of Governor Michelle Lujan-Grisham
“THAT’S MY JOB – PARAMEDICS”
WINNER 2012 AMERICAN ADVERTISING AWARD
“THAT’S MY JOB – TEACHERS” (English)
“I saw Lora’s commercial work for a local firefighters’ union and decided that she had to do a commercial for our teachers’ union. The work was superior, and the results were positive. I will definitely seek her help for future projects.”
– Christine Trujillo, State Representative – House District 25
“THAT’S MY JOB – TEACHERS” (Spanish)
“OUR WATER”
“You did such a wonderful job on the ad that I have been flooded with calls about it. It was the quality of your directing and filming that made it so successful. Thank you for all your great work.”
– Kent Salazar – Region 10 Director -National Wildlife Federation Board
“SACRIFICE”
“Best of Show – So far, the public safety ad is the best written and produced of the mayoral cycle (our view: The ad was produced by Cunningham Production. The firm is run by actress and producer Lora Martinez Cunningham an ABQ native who has an impressive list of Hollywood acting credits and currently teaches film acting at ABQ studios.) The problem the unions have and the good news for Mayor Berry is the issue of raising enough money to give the ad a widespread audience. As for Cunningham, we have a feeling the political community may be hearing more from her.”
– Joe Monahan, New Mexico Politics – See Original Article Here
FIREFIGHTERS “RETIREMENT PROTECTION”
“THE JOY OF ARCA”
“After trips to Balloon Fiesta, the Albuquerque Biopark, poinsettia celebrations, Christmas parties and countless interviews with ARCA’s community partners, Lora and her team created a priceless glimpse into life at ARCA. Perfectly orchestrated with brilliant colors, exquisite sound and flawless editing, The Joy of ARCA captures the challenges, dedicated service and triumphs – both great and small – of each and every member of our ARCA family enveloped by overlying joy that is ever present.”
~ Michele Cody, Executive Director and Chief Development Officer ARCA Foundation
ALBUQUERQUE POLICE DEPARTMENT “GANGS”
ADDY AWARDS SILVER MEDAL
“JIM McKENNA”
An entertaining collection of colleagues and clients takes us through laughter, tears and true stories as they honor the legendary Jim McKenna.
Lora has over twenty years of experience working closely with film and television’s most well-respected and reputable individuals and companies.
